Every pickleball player knows the same frustration: "I can never find people to play with at my level." PaddleLink solves it — so our entire marketing engine drives one action: Download Free on the App Store. We do it by showing real players, real games, and real community — starting in St. Petersburg and scaling nationwide.
🎾 Real players · real games · real testimonials — authentic, never fake/AI
Platforms We Manage (8)
Facebook Active
Local reach + community. We get admin to your existing page.
Instagram Active
Visual credibility + Reels. Admin to your existing account.
TikTok We create
Highest organic reach — real game clips win here.
YouTube We create
Shorts + longer app demos and how-tos.
Threads We create
Pickleball community chatter — text + image.
Twitter / X We create
Quick takes, the pickleball conversation.
Google Business Create + verify
Local St. Petersburg discovery.
LinkedIn Refresh
Founder story + partnerships (light touch).
How We Build Your Content
Built from your real footage — games, players, the app in action — plus member testimonials. AI is used sparingly. Every post maps to one of these tracks:
E
Video ★ Workhorse
Short-form · Real footage
Real games and app demos cut for TikTok, Reels, Shorts. The most authentic, highest-reach content we make.
F
Social Proof ★ Workhorse
Testimonials · Reviews
Real players + your 5.0★ App Store reviews. Nothing sells an app like a happy member on camera.
A
Brand & Evergreen
Static · Positioning
"Find Your Pickleball Crew" — recognition-building posts that own the category.
C
Infographics
Animated · Education
How the app works, pickleball tips, stats — content players save and share.
D
Carousel
Swipeable · Lead capture
"5 ways to find players near you" + feature walkthroughs that drive the download.
Track B (scene-literal AI) is paused — your brand is real people, not AI scenes.
4-Week Setup
Setup 1 · Foundation
Accounts & assets
Grant FB/IG admin · create TikTok, YouTube, Threads, X · create + verify Google Business · refresh LinkedIn. Collect your logo + real photos/video.
Setup 2 · Build
Templates & bios
Design branded overlays per platform, write your bios, and build the first content batch.
Setup 3 · Content & Review 🔬
Approve
You review the first batch · smoke tests confirm every platform fires correctly.
Setup 4 · Payment Gate 🔬
Launch prep
Approve · smoke tests end · posts scheduled · ready to launch.
8-Week Campaign Ramp
Phase
Posts/Wk
Image
Carousel
Video
Proof
Weeks 1–2 · Launch
5–6
3
1
1
1
Weeks 3–4 · Ramp 1
8
4
1
1
1
Weeks 5–6 · Ramp 2
10
5
1
2
1
Weeks 7–8 · Ramp 3
12
5
1
2
2
Week 9+ · Steady
12–14
6
1
2
2
Each post distributes across the relevant platforms above — so total platform "fires" run several × the post count.
